2040 W Main St. Ste. 304, Rapid City, SD 57702 | 605.939.0709 | reach@projex.co
NEED + OUTCOMES
THE NEED
Patients
Find a clinic, provider, or service without calling
MyMobridge, Phreesia, bill pay, and price file as links
Apply for jobs on UKG Pro — not a second form
Foundation, donate, education, and student paths
Newborn gallery and testimonials MRH already consents
Mobile-first, readable, and fast on rural broadband
outcomeTrustin the first five seconds
needed for every public page
Staff
Marketing manager is the day-to-day owner with HR
About five CMS users — not a department army
Provider profiles the marketing manager already keeps
Collaborative rewrite: migrate, edit, and some new copy
Design sign-off through the executive team
Keep the current brand — no identity refresh
outcomeOwnershipwithout a developer
needed after launch day
Risk
No PHI forms on the live site — no BAA assumed
WCAG 2.1 AA with a checklist, not a VPAT
English only — no second language in the base bid
TAO is unlikely to export — plan a manual audit
MRH holds the domain; SSL moves off TAO at launch
Contract waits on the grant; launch is late December
outcomeDefensibleagainst the addendum
needed before award
WHAT SUCCESS LOOKS LIKE
Public Site
111 pages
Homepage, locations, and services
News, education calendar, students
Foundation and donate
Careers storytelling
30+ PDFs and a redirect map
GTM and analytics from day one
Staff Admin
5 users
Marketing manager + named editors
Provider profiles they already maintain
Two design reviews, exec sign-off
Collaborative content, not a dump
Training before go-live
Current brand, current clinic look
Integrations
UKG Pro
UKG Pro API — apply on UKG
No rebuilt on-site job form
MyMobridge — standard link
Phreesia — standard link
Bill pay — standard link
Price file — standard link
Discoverability
SEO · SMO · AI
On-page and technical SEO
Local listings and schema
Redirect map and 404 plan
Answer-engine ready copy
Core Web Vitals evidence
Asked for in the Q&A — included
Compliance
AA checklist
Built to WCAG 2.1 AA
Checklist + known limits, no VPAT
No PHI collected on the site
Gallery and quotes — MRH consent
English only
Patch owner chosen at award
Handoff
Either path
Source code owned at acceptance
Owned handoff package
Or PROJEX hosts and patches
DNS stays with MRH
30-day post-launch care
Photo and tour stay optional
Priced from the 4 September 2026 Q&A addendum — 111 pages, 30+ PDFs, UKG Pro, standard links. Funding will not be partial. Photo, video, and a virtual tour stay optional, not phase one.
P/ 2
Confidence.
OPTIONS + SCOPE
→ Two complete builds, as D4 asked — Hybrid is the bid we stand behind.
APPROACH
WordPress
Same public pages and 111-page migration
Five CMS users on the current brand
UKG Pro apply links and listing embed
Standard links for portal, pay, price file
SEO, SMO, AI, and an AA checklist
Plugin and AA tradeoffs called out
Owned handoff, or hosted by PROJEX
ALTseparately priced option
OR if a WordPress stack is required
Hybrid
Public site plus a staff admin non-technical people can use
Directory the marketing manager already owns
UKG Pro API — openings stay current, apply on UKG
Standard links only — no custom portal APIs
No PHI in the CMS; no BAA on this bid
SEO, SMO, AI, and an AA checklist
Owned handoff, or hosted and patched by PROJEX
RECrecommended approach
OR the custom admin / API option in D3–D4
Care
D5 allows either path, or both quoted
Owned handoff — code, runbook, DNS with MRH
Or PROJEX hosts, backs up, and patches
No preference stated — we price both
Who patches after launch is named at award
30-day hypercare on every build
Monthly care is not required to own the site
BOTHhandoff and hosted
OR Hospital IT takes production
IN THE BASE BID
Site Build
Included
IA, wireframes, current brand
Responsive templates
111 pages + 30+ PDFs
QA on the devices you use
Directory
Marketing
Providers from the live site
Marketing manager maintains them
Clinics keep current branding
Prairie Sunset stays consistent
Careers
UKG Pro
Storytelling pages in the CMS
UKG Pro API for openings
Apply only on the UKG platform
No rebuilt on-site application
Links
Standard
MyMobridge patient portal
Phreesia
Bill pay
Price-transparency file
In Scope
Q&A C4
Foundation and donate
Education calendar
Newborn gallery + testimonials
Student opportunities
Optional
Not base
New renovation photo / video
Virtual tour production
Existing photo rights used first
No brand refresh — keep the mark
Custom portal APIs are not in this bid — the Q&A said a standard link is enough. A third “HIPAA / BAA custom” option is not priced. There are no PHI forms on the site.
P/ 3
Confidence.
TIMELINE
@ Select 24 September · contract 1 October if the grant lands · go-live late December
PHASES
Discover
W1
Kickoff with Marketing, HR, and the exec team
W2
Content audit — 111 pages, 30+ PDFs, no TAO export
W3
IA, wireframes, UKG Pro, and standard-link list
W4
Current brand system and collaborative copy plan
W5
Design review one — exec team locks direction
4weeks
OR held if the grant is still pending
Build
W6
Templates, five CMS users, current brand
W7
Directory the marketing manager can keep
W8
UKG Pro API + portal, pay, and price-file links
W9
Migrate, edit, new copy, SEO, AA checklist
W10
Design review two — content freeze
W11
Training, UAT, and go-live rehearsal
6weeks
OR +time if more pages are rewritten
Launch
W12
DNS with MRH, SSL off TAO, redirects, analytics
W13
Hypercare — bugs, edits, patches
W14
AA checklist packet and handoff or host cutover
Target go-live is late December 2026
A late grant moves launch with signature
Monthly care only if PROJEX hosts
2weeks + care
OR held if the grant slips
DATES
Selection
24 Sep
MRH notifies the selected vendor and the others the same day. We staff to that date.
Contract
1 Oct
Anticipated signature — only if the grant is confirmed. No start, and no invoice, until then.
Go-live
Late Dec
Flexible target. The 12-week plan moves with signature. We will not compress it to save a date.
Grant hold
If delayed
A late grant moves launch with the contract. The phases stay the same. Funding will not be partial.
On site
Rapid City
Kickoff and reviews can be in Mobridge or remote. The marketing manager is the day-to-day owner.
Care
After W14
30-day hypercare is in both builds. Monthly hosting starts only if PROJEX is named to patch.
P/ 4
Confidence.
INVESTMENT
@ Two complete prices, Rapid City hours — not a national healthcare-agency bid
THE BID
Hybrid
Public site and staff admin five people can use
Directory the marketing manager already owns
UKG Pro API — apply only on UKG
Standard links for portal, pay, and price file
SEO, SMO, AI, and an AA checklist
111 pages, 30+ PDFs, 30-day care
$64,000recommended
OR the custom admin / API option in D3–D4
WordPress
Same public pages and 111-page migration
Five CMS users on the current brand
UKG Pro apply links and listing embed
Standard links — no custom portal APIs
SEO, SMO, AI, and an AA checklist
Plugin and AA tradeoffs named in the SOW
$45,000alternate
OR if a WordPress stack is required
Hosted
Optional — D2 stated no hosting preference
U.S. hosting, backups, and uptime
Patches and small edits
Named owner if D7 picks PROJEX
Does not include ongoing SEO, SMO, or AI
Starts after 30-day hypercare
$625per month
OR Hospital IT takes production
ADD-ONS
Discoverability
$375 / mo
Optional after launch. Ongoing SEO, SMO, and AI — listings, on-page, and answer-engine refresh. Not in the $625 hosted plan. Launch discoverability stays in both builds (C5).
Media
$3,400
Optional new photo / video if existing rights are not enough. MRH already has photography with usage rights — used first. Not in the base bid (C3).
Virtual tour
$5,900
Optional production. Funding will not be partial, so this is a yes/no add-on, not a phase-one cut. Existing campus media used where it holds up.
Owned handoff is included in both builds — source, runbook, and SSL off TAO. The domain stays with MRH. Hybrid $64,000 and WordPress $45,000 are complete prices. Ongoing SEO, SMO, and AI are $375 / month, not hosted care.
P/ 5
Confidence.
SCOPE + TERMS
@ Bid follows the Q&A addendum shared with all vendors — Hybrid unless WordPress is selected
A. Schedule + Award
A1
This proposal answers the 27 August 2026, 11:59 PM CT question set. Valid 60 days from 9 September 2026.
A2
We staff to a 24 September selection and a 1 October contract. If the grant is not confirmed, we do not start — per MRH, no contract until funding is confirmed.
A3
Target go-live is late December 2026. The 12-week plan moves with signature. We will not compress it to save a date.
B. Budget + Phasing
B1
No budget range was published. Hybrid $64,000 and WordPress $45,000 are two complete prices, quoted on Rapid City hours, so the Hospital can compare — not so we split one contract.
B2
Funding will not be partial. The base bid is the full site. Photo, video, and a virtual tour are the only optional additions.
B3
Grant reporting dates are internal to MRH and are not deliverables on this bid.
C. Content + Inventory
C1
Priced on ~111 webpages and 30+ PDFs. A joint content audit in Discover decides what is retained. No TAO export is assumed.
C2
Collaborative: migrate as-is, light edit, and some new copy. PROJEX drafts; MRH writes and approves. Two design rounds; exec team signs.
C3
New photo, video, and a virtual tour are optional. Existing photography with usage rights is used first.
C4
Keep the current brand. In scope: Foundation, education calendar, newborn gallery, student opportunities, testimonials. Jobs apply on UKG Pro.
C5
Launch discoverability — SEO, SMO, AI — is in both builds. Ongoing SEO, SMO, and AI after go-live is the $375 / month add-on, not the $625 hosted plan.
D. Platform + Hosting
D1
TAO export is treated as unlikely. MABU is not under contract. MRH keeps the domain. We cut SSL off TAO at launch.
D2
No hosting preference. Owned handoff is included; PROJEX hosted is the $625 / month option.
D3
Yes — Hybrid is a staff admin, API, and public site that five non-technical users can update.
D4
WordPress $45,000 and Hybrid $64,000 are two separately priced approaches, as asked.
D5
Both paths are proposed: owned handoff in the build, vendor hosting as a monthly option.
D6
No stack is disallowed. Five CMS users. SSO is not required in the Q&A; we will add Microsoft 365 SSO if IT asks, at no change to the Hybrid price.
D7
Not yet determined. The SOW will name one owner — Hospital IT after handoff, or PROJEX on the care plan.
E. Integrations
E1
UKG Pro with an API. Openings stay current. Every applicant is sent to UKG Pro. We will not rebuild an on-site application.
E2
MyMobridge, Phreesia, bill pay, and the price-transparency file are standard links. No custom price-file endpoint.
E3
Not applicable — no custom APIs for those systems are in this bid.
F. Directory + Locations
F1
Provider set is taken from the current website in Discover. After launch, the marketing manager maintains profiles.
F2
Prairie Sunset Village and the clinics stay consistent with their current branding.
G. Compliance + Privacy
G1
No forms on the site collect PHI. This bid does not assume a BAA. If a PHI form is added later, it is a change order.
G2
Newborn gallery and testimonials are in the base bid. MRH manages consent internally.
G3
Designed and built to WCAG 2.1 AA. Deliverable is a checklist and known-limits note. No VPAT or third-party audit. English only.
H. Governance
H1
No evaluation weights were published. This deck is the complete proposal — no format or page-limit games (H4).
H2
Day-to-day: marketing manager with HR. Design approval: executive team, including HR Director, Marketing Manager, and CEO.
H3
Standard PROJEX insurance is included. Any Hospital terms beyond the RFP are finalized with the selected vendor before start.
H4
No page or file-size limits. Print or save this deck as PDF. The Q&A addendum is linked in the bar.
Figures are locked to the published Q&A — 111 pages, UKG Pro, standard links, no PHI forms. A late grant moves the calendar. It does not change the bid, and it does not split the work.
P/ 6
Confidence.
Thank you
Adam Bauerle
Technical Directoradam@projex.co605.939.0124
Full Stack Digital Partner
2040 W Main St. Ste. 304, Rapid City, SD 57702 | 605.939.0709 | reach@projex.co
Confidence.
Confidence.